ATTENTION LOCAL RESTAURANTS! NYC Restaurant Week To Go EXTENDED THRU 02/28!

ATTENTION LOCAL RESTAURANTS! NYC Restaurant Week To Go EXTENDED THRU 02/28!
ATTENTION LOCAL RESTAURANTS! NYC Restaurant Week To Go EXTENDED THRU 02/28!
Friday, January 29, 2021
ATTENTION LOCAL RESTAURANTS!
NYC Restaurant Week To Go EXTENDED THRU 02/28!

Due to the popularity of the program with both the public and the restaurants, NYC & Company's NYC Restaurant Week To Go,
designed to drive dining business when normal operations are impossible, is being extended through February 28 and they hope to welcome even more restaurants to participate.
Please see key details and the link to sign up below.

NYC Restaurant Week To Go
• Takeout lunch or dinner for $20.21
• Now running through February 28th
• $10 Mastercard® statement credit (see below for details—restaurants do not pay this)

More details:
• All restaurants are welcome and there is no participation fee.
• Restaurants will offer a specified meal—one entrée with at least one side—priced at $20.21.
• Delivery fees, tax and gratuity are in addition to that price.
• You may sell supplemental items in addition to the special meal.
• All dining establishments throughout NYC’s five boroughs are encouraged to register.

Just as we did in 1992 with the original NYC Restaurant Week® menu priced at $19.92, this $20.21 takeout and delivery promotion is designed to engage diners and attract press attention. If it does, we hope this will stimulate growth in the takeout market and provide some much-needed relief to NYC’s restaurant industry. The $20.21 offer should be a great experience for the customer and show off what your restaurant can do.

Mastercard will serve as a program sponsor and will provide registered cardholders with a $10 statement credit on each transaction of $20 or more at participating restaurants. There is no cost to the restaurant. We will link directly to your website or whatever order/delivery system you are currently using. Additionally, we are currently talking with various third-party delivery companies to see how they may be able to provide temporary relief to their restaurants during the program dates.
Promotion of the program will include among other things, digital OOH (LinkNYC, bus shelters), paid search, paid social, NYCgo-owned channels (website, email, organic social), partner channels (Mastercard), programmatic video, and a public relations effort.

The deadline for registration is Tuesday, February 2 at 5 p.m.
Please click on the link below for details and to sign up:

If you have any questions, please contact nycrestweek@nycgo.com.
 
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